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May 8, 2013 / 1 note

Burberry Embraces Immersive Storytelling

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Over the past 10 years, we’ve seen leading global brands embrace interactive and digital technologies in various ways—from simple website and mobile innovations in e-commerce to reimagining guest experiences. Blending these new elements within a brand’s ecosystem can present challenges, both in enhancing brand value in a meaningful way and injecting it with intentional substance that engages audiences.

Burberry is making huge strides in this arena. While most fashion houses have brought the beauty and detail of their work into the digital realm, Burberry is merging digital and physical experiences together as one. Imagine scanning an embedded tag on one of their iconic trench coats with your mobile device to unleash interactive content. Within seconds, the coat’s design process and intricate detailing unfold before your eyes. For Burberry’s upcoming autumn/winter 2013 collection, the 150-year-old fashion brand is doing just that. Exclusive technology in their new coats and bags unlocks immersive video footage, retracing the product’s journey and celebrating its expert craftsmanship.

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The innovation doesn’t stop there. Burberry boutiques will feature an interactive mirror where visual content comes alive right before your eyes. This includes your name being etched across an item’s signature gold tag. It’s all a part of the new Made To Order campaign with Smart Personalization. Because we’re talking about luxury here, what if you happen to be sitting front row at their latest collection? That experience has not gone unnoticed. Now you can order items directly from your mobile device the very minute they hit the runway. Somewhere, Anna Wintour raises an eyebrow.

In today’s market, brands are tasked with creating new avenues to capture customer attention. These experiences are crucial for uncovering what makes a brand unique in order to compel audiences. It seems that Burberry is solidifying itself not only as a maker of exquisitely made goods but also as a brand that harnesses equally exciting and unexpected experiences for its customers. The underlying beauty in all of this is that Burberry’s rich history and core brand values have been there all along. Tapping into emerging technologies and user trends is giving this British luxury fashion house a leading edge. Instead of their heritage becoming distant and lost through traditional channels of advertising and marketing, their bold patterns and collections are being delivered richer than ever before. Now that I’ve discovered Burberry’s brand in a more meaningful way, do I crave one of their signature handmade trench coats? Without a doubt.

Catch a glimpse of Burberry’s new Smart Personalization.

Suit Supply’s Spring/Summer ‘13 collection has landed. 
Apr 4, 2013 / 2 notes

Suit Supply’s Spring/Summer ‘13 collection has landed

Beautiful type by Pedro Javier Arbelaez.
Mar 16, 2013 / 2 notes

Beautiful type by Pedro Javier Arbelaez.

Feb 8, 2013

The new Yelle single has arrived. Produced by GrandMarnier & Aeroplane. Get your French on.

Feb 4, 2013

Brilliant storytelling in a mere two minute short-film. Seattle-based The Academy is doing big things. 

Jan 25, 2013 / 3 notes

Design can be sexy. As is this Swedish rebrand for 711 coffee by the brilliant and brave minds at BVD

Jan 24, 2013 / 3 notes

The color, the textures, the patterns and of course — the unforgettable chorus. 

SOLANGE - Losing You (by solangeknowlesmusic)

Gwen for Vogue January 2013, by Annie Leibovitz. 
Dec 20, 2012 / 9 notes

Gwen for Vogue January 2013, by Annie Leibovitz. 

TOP 12 TRACKS OF 2012 


1.   PAPER ROUTE - Letting You Let Go
2.   FOXES - Youth
3.   MARINA AND THE DIAMONDS - How to be a Heartbreaker
4.   ANBERLIN - Innocent 
5.   PURITY RING - Fineshrine
6.   METRIC - Breathing Underwater
7.   JESSIE WARE - Wildest Moments
8.   THOMAS AZIER - Angelene
9.   HAIM - Forever   
10.  LANA DEL REY - American 
11.  KATY PERRY - Wide Awake
12.  AZEALIA BANKS - Van Vogue
Dec 7, 2012 / 4 notes

TOP 12 TRACKS OF 2012 

1.   PAPER ROUTE - Letting You Let Go


2.   FOXES - Youth


3.   MARINA AND THE DIAMONDS - How to be a Heartbreaker


4.   ANBERLIN - Innocent


5.   PURITY RING - Fineshrine


6.   METRIC - Breathing Underwater


7.   JESSIE WARE - Wildest Moments


8.   THOMAS AZIER - Angelene


9.   HAIM - Forever   


10.  LANA DEL REY - American 


11.  KATY PERRY - Wide Awake


12.  AZEALIA BANKS - Van Vogue